NEWS RELEASE

For Immediate Release


It's A Timeless "Affair of the Heart" Between

Rock Icon Rick Springfield and His Devoted Fans

 

First-Ever Film Profiling Grammy Winning Musician Starts Production in May 2010

 

"My fans are the most amazing humans on this planet. This feature documentary will 

not just focus on me, but on them, and this connection we all share."– Rick Springfield

 

ORLANDO, FL - April 13, 2010 - Yellow Rick Road Productions,  a Florida-based production company, announced today it will be embarking on the first-ever feature documentary about Grammy Winning musician, songwriter, actor, and soon-to-be author Rick Springfield and his ardently loyal fan base. Springfield is best known for his 17 top 40 hits (including his now classic #1 song, Jessie's Girl), his role on ABC's hit daytime drama General Hospital, and most recently as a twisted version of himself on the Showtime hit series Californication.  The documentary film, tentatively titled "An Affair of the Heart", will begin shooting in early May and continue throughout the remainder of 2010. The film will be directed/produced by Emmy Winning Director /Producer Sylvia Caminer and produced by entertainment and marketing veteran, Melanie Lentz-Janney.

 

"When Yellow Rick Road Productions approached us, we felt it would be really interesting to show Rick's unique connection to his fans, " said Rob Kos, of Doyle-Kos Management, Rick Springfield's management company. "Their relationship is truly rare and compelling."

 

Yellow Rick Road Productions was started by Lentz-Janney and Caminer. Caminer brings nearly two decades of film and TV experience to the project (www.dolgerfilms.com).  She is a multiple Emmy nominee and won "Best Director" for the Discovery/Travel Channel series Great Hotels.  In addition to producing feature films and directing/producing documentary-formatted TV shows, she's an active juror at numerous international film festivals. Caminer's projects include two documentaries, Angels Among Us and Tanzania: A Friendship Journey.

 

The filmmakers will be capturing and sharing with the world what it is about Rick Springfield that still creates a frenzy among his fans. Lentz-Janney, who owns and operates Doverwood Communications, Inc., a PR/Social Media/Marketing agency (www.doverwood.com) has worked with numerous celebrities over the past 20 years. Having been a long-time fan, she recognizes first-hand the unique relationship Springfield shares his fans.

 

The film will focus on some universal human desires, such as the importance of connecting with like-minded friends and the ability to create new memories as adults reminiscent of the carefree days of our adolescence. The filmmakers anticipate that viewers will be entertained and inspired by Springfield and his fans' personal experiences to embrace their inner teenagers.

 

"We really felt at a time of such global uncertainty, we wanted to encourage everyone to find their own "Rick Springfield" (i.e., whatever they are fanatical about - sports, hobbies, music, art, travel, etc.)," said Caminer, who instantly saw the unique perspective of this film and knew it could not be a standard rockumentary. "We hope our film strikes a chord with people and it encourages them to follow their dreams."

 

Having performed for millions of fans over the last three decades, and showing no signs of slowing down, Rick Springfield continues to play 100 shows a year, sharing his love of performing with unstoppable energy and his unique brand of crowd interaction with thousands of fans each night. Springfield literally wades deep into the crowd at each show. In October 2010, his memoir titled "Late, Late at Night" will be released, and his annual five-day fan-oriented cruise is set to sail in mid-November 2010. 

 

Yellow Rick Road Productions' key personnel, though maintaining their individual projects and companies, have joined forces to produce "An Affair of the Heart". Yellow Rick Road's distribution plan includes international film festivals, small theatrical releases, a cable television outlet, and DVD sales. The film will be released in 2011 to help commemorate the 30th Anniversary of Rick Springfield's hit album, Working Class Dog.  More information will soon be available at www.rickspringfielddoc.com.

 

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Media Contact:

Melanie Lentz-Janney

Doverwood Communications, Inc.

321.945.4208

Melanie@doverwood.com

 

 

 

 

L to R: Sylvia Caminer, Rick Springfield, Melanie Lentz-Janney

 

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